People slamming Google for being "evil" really have no sense of proportion. They've fallen, but look at the fucking competition. They're still at worst neutral and only barely. Get back to me when they're anywhere in the vicinity of Facebook or Amazon or classic Microsoft.
Dude Google's privacy-invasion practices are identical in every relevant way to Facebook's, and both of them passed up "classic" Microsoft in the evil department a decade ago. To begin with, as an actual business Google is first and foremost an personal-data mining-and-brokering, ad-selling, and ad delivery company, and as a result
literally every single online, software, and hardware product or service they produce or offer is designed first and foremost to serve or enable those primary goals, which makes it
fundamentally more "evil" than a company whose business model is making and selling software for its own sake no matter how market-dominant they get. But, I realize that might be just a matter of opinion.
Secondly, Windows 10's "telemetry gathering" is a
pale, pathetic joke next to the privacy-invading nightmares that are the Android phone (and no, you can't
really turn off Google's data-mining on Android) and the Google Home Assistant, with the bonus that all the data those things gather is monetized (because remember, Google is primarily an ad company). And no, Google doesn't get any slack just because competitor Apple's ecosystem is equally as nightmarish.
As for "embrace, extend, extinguish" - surely you're not going to try to say that Google doesn't do this, or "isn't as bad as Microsoft" at this. The list of
Google's acquisitions is as long as
Microsoft's despite the fact that Google has existed for less than half as long. Google enthusiastically embraces this business model and has from day one.