We have a food bank at the College. It was a hard sell. "But won't people who don't need it just come and take food?" Maybe, probably occasionally, but we have students who genuinely need it and more people coming through, even if just to grab a snack, lessens the perceived stigma. "But if they can afford to go to school they don't need it." Most, seriously, are utilizing financial aid that includes books and any other supplies they need such as welding rods, cosmetics kits, and uniforms. "But they have cell phones!" Yes we require them to have cell phones for MFA to clear their aid, check their email, submit forms to the school, communicate with advisors, and log into the LMS.
It went on and on, and still does to some degree, but most have witnessed the supporting effect in at least one student and "understand."