In a fascinating experiment, journalist Evan Ratliff populated his own fictional tech startup that he called HurumoAI — complete with its own
jargon-splattered website — exclusively with AI agents to see what would happen.
Ratliff, as the only human involved, was the one calling the shots. The rest was taken care of by AI — the ultimate test of the "one-person billion-dollar company" that OpenAI CEO Sam Altman predicted earlier this year.
Perhaps unsurprisingly, as detailed in a recent piece for Wired and documented in the recently launched
second season of Ratliff’s podcast "Shell Game," it didn’t take long for the walls to come down as AI agents raced to organize an offsite gathering in his absence — and without his permission.