The suit accuses the fast-food chain of making its food look bigger in ads compared with what it serves up to customers in reality.
www.nbcnews.com
This is the kind of lawsuit that, in theory, can have a domino effect on restaurant advertisement because Burger King is not the only place that does this by a long shot. And it's not just fast food restaurants either.
But the lawsuit faces an uphill battle to say the least. Barring things like showing ingredients that just aren't in the product at all, or not giving customers an advertised number of individual items, American courts have for the most part historically given restaurants a blank check to deceptively advertise the size and visual attractiveness of food items. They're allowed to, say, assemble burgers differently from how they're actually served or use smaller packaging for the advertisement that makes it look like the food is bigger or there's more of it than they actually get.