- Joined
- Sep 24, 2018
- Messages
- 2,454
- Location
- Central Florida
- SL Rez
- 2005
- Joined SLU
- 2007
So the lid on my Cuisine Art coffee maker broke. I purchased a stainless steel carafe but damn if I didn't drop the lid. I wanted to purchase a replacement. So I go to their website. It's not like they just have a list of coffee makers and replacement parts.
Noooooo, the first thing they want to know (besides your name, phone number, address and the name of your first born) are the model and serial number (which are "conveniently on the bottom of the coffee maker).
I growled a bit, but emptied all the water out of the pot, turned the damn thing upside down, only to discover that they had put the model and serial numbers in raised black letters on a black background in the smallest font they could possibly use. I had to get white paint (fortunately I had some), paint it on the raised letters and then take a picture with my iPhone so I could magnify it. How stupid is that?
So I put all that information into their form on the website and ask what replacement part I should buy and then a day later, I get an email from them. In the email, they want the model and serial number of the unit.
Why do companies torture their customers this way?
Tell me your product torture stories. I want to hear them. From actual physical products to bad user interfaces.
Noooooo, the first thing they want to know (besides your name, phone number, address and the name of your first born) are the model and serial number (which are "conveniently on the bottom of the coffee maker).
I growled a bit, but emptied all the water out of the pot, turned the damn thing upside down, only to discover that they had put the model and serial numbers in raised black letters on a black background in the smallest font they could possibly use. I had to get white paint (fortunately I had some), paint it on the raised letters and then take a picture with my iPhone so I could magnify it. How stupid is that?
So I put all that information into their form on the website and ask what replacement part I should buy and then a day later, I get an email from them. In the email, they want the model and serial number of the unit.

Why do companies torture their customers this way?
Tell me your product torture stories. I want to hear them. From actual physical products to bad user interfaces.



















