I keep seeing photos from the 2021 ESPN Body Issue all over the internet today. It took me a while, but finally I looked it up, out of morbid curiosity.
Here's the ESPN site for it (NSFW, obviously).
Honestly, I think it's terrible. I gotta rant...
I'm body positive, and sex positive, and I think these people look great, and it's good that they are finally showing women on ESPN for once... but that's the thing. This is the only time of year ESPN gives a shit about female athletes. That's fucked up.
I believe in an institutional definition of the term 'sport'. In other words, the difference between a game and a sport is that the sport is supported by sporting institutions. Sports are organized by high schools, colleges, and professional franchises. They sell overpriced schwag and stadium junk food to fans on a gargantuan scale. Teams and athletes get endorsements from companies like Nike and Gatoraid. Sports teams use shady business practices to make tax payers build your stadium. Sports have gambling odds set up everywhere in Vegas... and most importantly to a new form of sport, massive media concerns like ESPN must cover you. Without coverage, you can't have the scale of a sport. Sports must be ubiquitous. Everybody knows what basketball is, and can name at least one professional basketball team, because basketball is ubituitous. Most people can't even tell you how scoring works in hand ball, let alone name an important hand ball team or player, because hand ball is a game, not a sport, because it lacks ubiquity, which means it lacks the scale of a sport. This is the reason why we have the Olympic GAMES, and not the Olympic Sports. An Olympic curler might get on a box of Wheaties, because that's Wheaties's gimmick, but Vancouver isn't raiding their civil servant's pensions to build the curler a stadium (side note: No esport is actually a sport. Sorry, that's just how it is right now)
Women's games simply don't meet the criteria of sport, in this sense. I wish they did. I know women's sports teams have stadiums, and educational backing, and some small endorsements, schwag, junk food, and all that jazz... but they do not have the scale of a sport, because they do not have the media coverage of a sport. They do not have media coverage because large media concerns like ESPN black them out. That restricts the scale of women's sports, which makes women's sports less profitable, and leads to situations like the US women's soccer team making ten times less money for winning a world cup than the men's soccer team. This makes people respect female athletes less, which leads to things like absurd sports costuming for women's volleyball teams, and the institutional rape of American gymnasts. ESPN and similar powers-that-be claim they can't cover it because ratings are low for women's sports, but everybody knows that's bullshit. The ratings are low because the networks don't support them. It's the same situation as when Fox killed Firefly with a bad time slot and no advertising.
So once a year, ESPN remembers women exist, when they show their tits. I hope the women got paid well for these photo shoots, but I know they probably didn't.
I think ESPN should be forced to measure a ratio of how much coverage they give men vs women in any given year, and then, do their annual Body Issue with naked images of women to men in the same ratio. Only talked about female athletes in 2% of stories this year? Have fun with 98% men in the body issue.
Also... if they are so body positive, where are the dicks? No more of this puritan 'we gotta move the camera to preserve this dude's maiden honor' bullshit. I know a lot of the dicks are small because of steroids, but I don't care. Those tiny dicks would be a great PSA to warn people not to use steroids. Also, if they really wanted to break barriers... show an erection. Doesn't have to be massive, or lewd. Just show it. The erection is the one last final frontier in film and photography. Nobody shows erections. We show all kinds of body horror, but when dicks appear in media, they are the dicks are never, ever erect. I don't think even European film shows erections yet.
/rant