Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter. Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition,
monetizable daily active users in the United States also increased, and throughout June and July 2022, Twitter Blue rolled out an increase in the cost of its membership for new subscribers.