News of AI deepfakes spread quickly when you're Tom Hanks. On Sunday, the actor posted a warning on Instagram about an unauthorized AI-generated version of himself being used to sell a dental plan. Hanks' warning spread in the media, including The New York Times. The next day, CBS anchor Gayle King warned of a similar scheme using her likeness to sell a weight-loss product. The now widely reported incidents have raised new concerns about the use of AI in digital media.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," wrote Hanks on his Instagram feed. Similarly, King shared an AI-augmented video with the words "Fake Video" stamped across it, stating, "I've never heard of this product or used it! Please don't be fooled by these AI videos."