The adoption of wrist-worn wearable devices in the United States has shown a consistent upward trajectory over the past decade. A Nielsen survey from 2014 reported that 15% of consumers were already using wearable technology. 1 By 2019, a Pew Research Center survey indicated that 21% of U.S. adults regularly wore a smartwatch or wearable fitness tracker. 2 Other data from 2019 showed smartwatch adoption among US adults at 18%, increasing to 23% by 2021. 3
Tech-Styles: Are Consumers Really Interested in Wearing Tech on their Sleeves? - Nielsen
nielsen.com/insights/2014/tech-styles-are-consumers-really-interested-in-wearing-tech-on-their-sleeves
About one-in-five Americans use a smart watch or fitness tracker - Pew Research Center
pewresearch.org/short-reads/2020/01/09/about-one-in-five-americans-use-a-smart-watch-or-fitness-tracker
Smartwatch Statistics 2025 By Wearables, Technology, Devices - Market.us Scoop
scoop.market.us/smartwatch-statistics
United States Traditional and Smart Watch Market Size, Share
inkwoodresearch.com/reports/united-states-traditional-and-smart-watch-market
The expansion continued into the early 2020s, with wearable device adoption reaching 36.36% in 2022, a notable increase from 28-30% in 2019. By April 2022, a survey found that 45% of Americans regularly wore smartwatches or fitness trackers. More recently, as of March 2024, 41% of respondents in the United States and Canada reported owning wearable devices, with 32% actively using them. This distinction between ownership and active usage is important, as it suggests a segment of owners who may not regularly utilize their devices.
The varying percentages across different sources (e.g., 21% in 2019 from Pew, 36.36% in 2022 from JMIR, 45% in 2022 from ValuePenguin, and 41% ownership/32% usage in March 2024 from Market.us Scoop) can be attributed to differences in survey methodology, sample populations (e.g., "adults," "internet users," "broadband households"), and the precise definition of "wearable device" or "regularly wear" at the time of each survey. Despite these variations, the consistent increase in reported figures from 2019 to 2024 underscores a strong upward trend in the adoption of wrist-worn smart devices. This rapid increase highlights the mainstream acceptance of smart, wrist-worn technology, indicating its movement beyond early adopters to a significant portion of the general population. This also suggests that the market for these devices is dynamic and still expanding, although some analyses suggest it might be approaching maturity in major markets like the US.