The problem is saturation. There are so many streaming services that consumers do not have the funds nor time to subscribe to them all or watch them all. So people are doing the rotating subscription model, pay for a month, cancel, move to the next channel.
They are on to that and have been for quite some time. Many of them now force you to wait and watch episodes as they only release once per week. I currently have a number of shows that I watch but I must wait for their assorted release days to watch them (Picard, Better Call Saul, Fear the Walking Dead, This is Us and The Good Doctor). Others only release a portion of their seasons and make you wait for however long (Grace and Frankie, Ozark)
I have more subscriptions than I want (Amazon, Hulu, Netflix, Disney +, Paramount +,AMC+, PBS Passport). What I try to do is pick them up for a year during their Black Friday promotions. I got Hulu for $1.99/mo for a year and AMC+ for the same IIRC. Occasionally I'll try out one of Amazon's channels for a few months during that time. They usually run them for 99 cents for a month or two. I tried the Britflix one this last year, mainly for the OG Doctor Who, but I don't keep those.
I rarely watch Amazon Prime as much of their stuff either got moved to other services or they locked it behind those channel paywalls, but I keep them for the shipping. I only pay for the ad-filled Hulu but I don't run it thru the app on the tv, I have my computer connected to the tv as well and run it thru a browser using UBlock Origin and bypass ads. I do the same for YouTube. There's no way I am going to pay $11.99/month to not see ads on YouTube.
Inevitably with the services, there are one or two shows that I want to watch so I end up keeping it. I do like some that offer more than just one thing. I like Disney because it has Nat Geo stuff. I like Paramount because of Smithsonian and so on.
I blame companies like Comcast, Fox and Disney (original owners of Hulu). They joined together with the sole goal of taking everything they could from Netflix as well as Amazon. One might even call that collusion. They were the first to introduce a paid subscription with ads, they did the weekly show first with The Handmaid's Tale. Basically they worked together to force us back into a cable like situation. I dislike intensely that Disney was allowed to buy Fox and already was co-owner of Hulu. I am also tiring of their continuing milking of the Marvel and Star Wars universes. I begrudgingly am watching the shows but it is feeling oversaturated to me.
When I moved to Winona, I lost access to all OTA channels. In Mpls, I got about 50 channels. Here I get none due to the bluffs. At first I thought my antenna had been damaged during the move and got another one. I still got no channels, so I asked around and it turns out that unless you live at the top of the bluffs, you don't get any. Due to this, I rely solely upon internet services. I had enjoyed a few of those despite their ads like Antenna, H&I, Grit, Movie Channel. One thing I will NEVER EVER do is pay these services for live tv a la YouTube TV or Hulu TV. They want cable prices with ads on top of paying for internet connection. This and the lack of OTA channels means I will never have access to the main networks like CBS, ABC, NBC, Fox, kind of forcing me to either Hulu or their individual service offerings. There was a company that broadcast all the OTA channels for free online but they, of course, got sued out of existence by the major players.
Netflix is feeling less and less useful to me, but I do hold a soft spot for them as the pioneer and think they tried their best by knowing what was going to happen and making their own stuff. That is hit and miss but at least they tried.
Piracy is rising again and it's no surprise at all. People will pay for services, but not this many piecemeal. One could try to go the route of subscribing once a show has finished its run, watching it then cancelling but if you have a number of shows you like, that's a whole lot of keeping track of exact scheduling. For me, once I decide which ones I wish to keep it will be off to the high seas. I will likely keep at least Amazon and PBS, long run. Then it will be a decision among the others, though it almost feels like Hulu and Disney will be kept for the sheer volume of shows. Grr...