- Joined
- Sep 26, 2018
- Messages
- 6,725
- SL Rez
- 2002
Yeah, Walmart's failure in Germany is the tale of legends and well researched by now.
But it failed for the same reason many American companies before did: failure to do market research, to understand the local market and adapt.
For example I do know an European cable company which long time ago was sold to Corning. First thing Corning did was do fire many sales people, because they didn't saw the need for so many bi- or tri-lingual people in that team when the whole world speaks English. Technical documentation suffered the same fate.
So you can guess how this went: order volume for much stuff was at least around 1 million. So when French customers didn't receive their manuals in French any longer, only English let's just say their satisfaction went quite down the hill.
But it failed for the same reason many American companies before did: failure to do market research, to understand the local market and adapt.
For example I do know an European cable company which long time ago was sold to Corning. First thing Corning did was do fire many sales people, because they didn't saw the need for so many bi- or tri-lingual people in that team when the whole world speaks English. Technical documentation suffered the same fate.
So you can guess how this went: order volume for much stuff was at least around 1 million. So when French customers didn't receive their manuals in French any longer, only English let's just say their satisfaction went quite down the hill.





