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- Sep 22, 2018
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Prince’s full catalog is now on TikTok for you to dance to in 15-second chunks.
TikTok has signed a deal with Prince’s estate to bring the late artist’s “full catalog” to its app, starting today. Prince was long protective of his work, pulling music from most streaming services before his death. But his estate began bringing albums back to services like Spotify in 2017. TikTok is the “first short-form video app” to gain access to his complete discography, a very specific but still notable superlative, given how popular the story format has become over the past few years.
The deal means TikTok users will be able to dance, joke around, or otherwise vibe to Prince’s songs in their videos. TikTok’s relatively young user base isn’t necessarily going to be cheering over this announcement, but the company and estate hope it’ll help introduce Prince’s music to a new generation of fans.