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This sounds like an act of desperation. And stupidity.
deadline.com

London’s Historic Evening Standard Newspaper Plans To Revive Acerbic Art Critic Brian Sewell In AI Form As It Stops Daily Presses & Fires Journalists
One of the best known art critics of his generation, the Evening Standard's Brian Sewell could be about to wield his pen once more in AI form.

He was one of the most feared and revered British art critics of his generation — and now, nearly a decade after his death, Brian Sewell could be about to wield his pen once more.
Deadline understands that London’s historic Evening Standard newspaper has been making plans to revive its former writer using artificial intelligence.
Two sources said AI Sewell has been assigned to review The National Gallery’s new Vincent van Gogh exhibition, titled Van Gogh: Poets and Lovers.
It is not clear how the AI will work or if the Standard has permission from Sewell’s estate. The critic was survived by his partner, the artist Dean Marsh.
The idea is part of an attempt to reinvent the Standard, a 197-year-old institution, after it stopped daily presses last week. It will pivot to weekly editions from Thursday.
The embrace of AI has raised eyebrows among staff after the Standard made around 150 layoffs, including 70 editorial roles, as part of the move to weekly editions.