Based on all of this data, we can draw this picture of Russian social-media activity: It was mostly unrelated to the 2016 election; microscopic in reach, engagement, and spending; and juvenile or absurd in its content. This leads to the inescapable conclusion, as the New Knowledge study acknowledges, that “the operation’s focus on elections was merely a small subset” of its activity. They qualify that “accurate” narrative by saying it “misses nuance and deserves more contextualization.” Alternatively, perhaps it deserves some minimal reflection that a juvenile social-media operation with such a small focus on elections is being widely portrayed as a seismic threat that may well have decided the 2016 contest.
Doing so leads us to conclusions that have nothing to do with Russian social-media activity, nor with the voters supposedly influenced by it. Take the widespread speculation that Russian social-media posts may have suppressed the black vote. That a Russian troll farm sought to deceive black audiences and other targeted demographics on social media is certainly contemptible. But in criticizing that effort there’s no reason to assume it was successful—and yet that’s exactly what the pundits did. “When you consider the narrow margins by which [Donald Trump] won [Michigan and Wisconsin], and poor minority turnout there, these Russian voter suppression efforts may have been decisive,”
former Obama adviser David Axelrod commented. “Black voter turnout declined in 2016 for the first time in 20 years in a presidential election,”
The New York Times conspicuously notes, “but it is impossible to determine whether that was the result of the Russian campaign.”
That it is even considered possible that the Russian campaign impacted the black vote displays a rather stunning
paternalism and condescension. Would Axelrod,
Times reporters, or any of the
others floating a similar scenario accept a suggestion that their own votes might be susceptible to silly social-media posts mostly unrelated to the election? If not, what does that tell us about their attitudes toward the people that they presume could be so vulnerable?